Board card
printing at scale
AIDA, cruise with a smile
AIDA Cruises is the leading German cruise line, which allows passengers to experience a lifestyle-oriented, casual vacation.
The cruises on offer range from regional to around the world, with destinations in Europe, North America and the Caribbean, Middle East, Asia and Africa.
AIDA operates one of the most modern and eco-friendly fleets in the industry, with an overall capacity approaching 40000 passengers.
Country
Germany
Industry
Travel, Cruising
Company size
Enterprise (10000+)
Challenge
Once on board, every AIDA guest receives a personalized boarding card that acts as identification, a means of payment, and a cabin door key.
With guests typically rotating on a weekly basis, thousands of cards need to be printed on every ship — every week.
Legacy, manually operated card printers could only deliver up to 3 cards per minute. That meant producing the required cards could take up to two full workdays per cruise — not including the additional time needed to program RFID chips for door lock access.
Solution
We delivered a comprehensive solution that enables fully automated, unsupervised batch printing of boarding cards.
Technology stack

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Outcomes
of crew work time saved per cruise
eliminated printing errors and resulting waste
maintenance cots using industrial-grade printers