Cruise photos at a tap of a finger
AIDA, cruise with a smile
AIDA Cruises is the leading German cruise line, which allows passengers to experience a lifestyle-oriented, casual vacation.
The cruises on offer range from regional to around the world, with destinations in Europe, North America and the Caribbean, Middle East, Asia and Africa.
AIDA operates one of the most modern and eco-friendly fleets in the industry, with an overall capacity approaching 40000 passengers.
Country
Germany
Industry
Travel, Cruising
Company size
Enterprise (10000+)
Challenge
Every day, on each AIDA cruise ship, a team of professional photographers captures thousands of memorable moments so that guests can focus on enjoying their vacation.
But with thousands of photos per day — many of them looking very similar — making these memories available for purchase was a real challenge.
The solution needed to be eco-friendly, cost-efficient, and make it simple for guests to find and order their photos without long queues or frustration.
Solution
Over the years, our on-board photography solution for AIDA has evolved — but its core innovation remains the same:
What started with dedicated kiosks has transformed into tablet-based points of sale — a scalable, cost-effective solution that can be deployed in large numbers, eliminating queues and improving the guest experience.
And to make photo sales even faster, we developed our own lightweight mobile face recognition engine — cFace — purpose-built to bring real-time recognition to tablet devices.
Technology stack
Outcomes
through great UX and adaptive sales policies
less photo prints wasted
of crew time saved daily